Does 'lady-driven' still sell cars? There are reasons to slam brakes on the term

Stefanie Bruinsma

A Sudbury, Ont.-born woman living in Ottawa was irked after coming across online car ads that used the term lady-driven, because "driving can't and shouldn't be gendered." Some used-vehicle ads can be effective, while others veer into sexism and aren't even accurate, say experts.



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